I am not going to be sharing any photos from my classroom on Instagram this year. In the past, I have occasionally shared a #feetupfriday post, or maybe a shot of my anchor charts or my messy desk, but this year I'm doing things differently. Over the last year or so, I have felt less and less comfortable posting images of my classroom on the internet and slowly I have backed off from sharing classroom photos. There are a few reasons why I made this decision.
It's easy to feel lost in the sea of teacher Instagram accounts. Often you might feel like your reach is so small that what you're posting and saying isn't reaching anyone's ears. Here's the deal, though. No matter how big or small your audience is, you're impacting the people who see your content. If you're using Instagram, you have an influence.
Have you seen a trend lately of teacherprenuers using Instagram to grow their audience? Maybe you've heard of some big names in the teacher-instagram land and you've got heart eyes wondering how they were able to find so much success. You may have even started your own teacher instagram, but you're feeling a little lost and you're wondering if you'll ever have more than 20 people like your photos. Maybe you're dreaming of the day when teachers will talk about your account or share your resources during lunch.
When I first started my teacher instagram, I felt a lot of these feelings. It seemed like there was some big secret to success that no one was willing to share. I felt alone and desperate and I wanted to give up, but I'm so glad that I didn't.
I'm a big believer in the power of your mindset because your core beliefs influence everything you do, think, and say. The great thing about mindset is that you can CHANGE it just by choosing to believe something different.
I believe that Instagram should be about more than liking perfectly edited photos. It should be about more than scrolling through filtered perspectives and well crafted captions. It should be about more than saving ideas for later and dreaming of being like someone else. It should be about more than emojis and giphys and stickers and follows and likes and shares. Instagram should be about the relationships you make with other people.
Hey y’all! I’ve been sharing a lot of strategies and advice about creating your Teacher Instagram. If you want to read what I’ve already written on this topic, you can click here.
Today I wanted to clarify the different stages I’ve talked about: starting, building, growing, and maintaining. In my experience, it is essential that you go through these stages in order. If your goal is to create a memorable brand, you need to run the marathon, not a sprint. I’m not here to give you quick tricks to get a thousand followers in a week - I’m here to guide you through the process of intentionally designing a brand that will make a difference.
Each stage is defined by the moves you take, NOT by the number of followers you have. I’m hoping to break the misconception that more followers equals more success - this is not the case. Curious to know what stage you’re in? Keep reading.