If you're a TPT seller and you're using Instagram for your business, the TPT sale is a perfect time to talk about your products and encourage your audience to go and shop in your store! But how do you talk about the sale without feeling too "salesy" or without bothering your followers?
Here are some ideas of what you can do before, during, and after the sale to promote the sale on your Instagram.
BEFORE THE SALE STARTS
TPT tells you how early you can start talking about the sale. Usually, you can start sharing about the sale the day before the sale starts. This is the time to post about the sale in your posts and in your stories. If you're doing any kind of giveaway to promote the sale, you can start talking about it now, too.
DURING THE SALE:
Here's the deal. There are a lot of TPT'ers on instagram and it can be a little overwhelming if the only thing people talk about for two entire days is the sale. So continue posting regular content and regular stories like you would any other day. In addition to your regular content, talk about the sale in your stories.
THINGS TO REMEMBER:
You should still focus on creating engaging content that provides value for your audience. Don't just promote yourself - talk about how your resources are useful for them. You want to show your audience that your resources will solve their problems and help them in their classrooms.
AFTER THE SALE:
Once the sale ends, you can do a few things to get ready for the next sale. Archive your sale and giveaway posts, review the statistics of how your posts performed, and then go back to your regular posting.
If you used UTM links in your advertisements, look at your statistics to see how your links converted. Remember, this is not a foolproof method. People can also view your posts and then just search on TPT directly for your product. But, your UTM code stats can give you some information.
Remember that not every sale is going to be a great sale day. Don't set your expectations too high and don't get discouraged if you don't make a lot of sales.
There's room for you on Instagram and there are teachers who need what you have to offer! Want to talk more about using Instagram effectively? Come join the Teacher Instagram Club!