Hey y’all! I’ve been sharing a lot of strategies and advice about creating your Teacher Instagram. If you want to read what I’ve already written on this topic, you can click here.
Today I wanted to clarify the different stages I’ve talked about: starting, building, growing, and maintaining. In my experience, it is essential that you go through these stages in order. If your goal is to create a memorable brand, you need to run the marathon, not a sprint. I’m not here to give you quick tricks to get a thousand followers in a week - I’m here to guide you through the process of intentionally designing a brand that will make a difference.
Each stage is defined by the moves you take, NOT by the number of followers you have. I’m hoping to break the misconception that more followers equals more success - this is not the case. Curious to know what stage you’re in? Keep reading.
This is the stage when you’re just getting started. You haven’t completely settled on a name, you haven’t posted anything yet (or you’ve only posted a couple of times), and you’re still unsure about what exactly you’re doing. Don’t worry - everyone has to start out as a beginner. If you’re in the starting stage of your Teacher Instagram, the best thing to do is just start. You can read more about this here.
Once you’ve started, you enter the building stage. This stage is where you set up a basic foundation for your account. You’ve made a few posts and you’re ready to be discovered. The purpose of this stage is to gain your initial followers and begin developing relationships with other accounts and people. This is when you are finding your voice, navigating the different tools of Instagram, and finding your ideal followers. You can read more about this here.
The growing stage is the most important part of the process. This is where you establish your vision and purpose for your account and begin the turn your instagram into a brand. You’ve figured out how to use Instagram as a tool, you’ve started to attract engaged followers, you’ve been posting consistently, and you’re ready to start moving forward. You can read more about this here.
Once you’ve settled on your vision and built relationships with other accounts, you enter the maintaining stage. Most of this stage is about automating and optimizing your processes, and creating a community with your followers. This is where you turn your vision into a brand that people will recognize and seek out because they know that you have something to offer that they need. When I post more about this topic, I will link it here.
The Teacher Instagram community is a fabulous place to collaborate, find ideas, make new friends, and share your vision. Remember - your success is measured by progress toward your goals, not by progress toward other people's goals.
Hi! I'm JamiE.
I'm the teacher behind Basic Girl Teaches, a brand I created for teachers like YOU who are looking for resources, ideas, encouragement, and support. I'm so glad you're here!
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