<![CDATA[Basic Girl Teaches - Blog]]>Tue, 30 Jun 2020 18:45:08 -0700Weebly<![CDATA[How to Talk About the TPT Sale on Instagram]]>Tue, 05 May 2020 17:13:50 GMThttp://basicgirlteaches.com/blog/how-to-talk-about-the-tpt-sale-on-instagramIf you're a TPT seller and you're using Instagram for your business, the TPT sale is a perfect time to talk about your products and encourage your audience to go and shop in your store! But how do you talk about the sale without feeling too "salesy" or without bothering your followers?

Here are some ideas of what you can do before, during, and after the sale to promote the sale on your Instagram.
BEFORE THE SALE STARTS
TPT tells you how early you can start talking about the sale. Usually, you can start sharing about the sale the day before the sale starts. This is the time to post about the sale in your posts and in your stories. If you're doing any kind of giveaway to promote the sale, you can start talking about it now, too.

DURING THE SALE:
Here's the deal. There are a lot of TPT'ers on instagram and it can be a little overwhelming if the only thing people talk about for two entire days is the sale. So continue posting regular content and regular stories like you would any other day. In addition to your regular content, talk about the sale in your stories. 

THINGS TO REMEMBER:
You should still focus on creating engaging content that provides value for your audience. Don't just promote yourself - talk about how your resources are useful for them. You want to show your audience that your resources will solve their problems and help them in their classrooms.

AFTER THE SALE:
Once the sale ends, you can do a few things to get ready for the next sale. Archive your sale and giveaway posts, review the statistics of how your posts performed, and then go back to your regular posting. 

If you used UTM links in your advertisements, look at your statistics to see how your links converted. Remember, this is not a foolproof method. People can also view your posts and then just search on TPT directly for your product. But, your UTM code stats can give you some information.

Remember that not every sale is going to be a great sale day. Don't set your expectations too high and don't get discouraged if you don't make a lot of sales. 

There's room for you on Instagram and there are teachers who need what you have to offer! Want to talk more about using Instagram effectively? Come join the Teacher Instagram Club!
JOIN THE TEACHER INSTAGRAM CLUB
GET THE CHECKLIST FOR TPT SALES
check out my courses about Instagram
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<![CDATA[Which Instagram Account Type Should You Choose?]]>Tue, 05 May 2020 16:16:36 GMThttp://basicgirlteaches.com/blog/instagram-account-typesI wanted to dive in deep and talk about the differences between the different account types you can choose for your Instagram account.
There are three types of accounts: Personal, Business, and Creator. Each type has a few different features, but all can be used for your Teacher Instagram account - you just have to decide which features are best for you.

Here are the features that are the same in all of the types of accounts:
  • you need 10,000 followers to get the swipe-up feature
  • all the story stickers, filters, and main menu screens are the same
  • your profile will look the same to other people - they won't really be able to tell which type of account you have
  • you can switch between account types any time in the settings section

Here are the features specific to the different accounts:

Personal:  (features are focused on individuals looking to connect with others)
  • you can set your account to be public or private
  • there are no insights (data) for this account
  • you do not have to provide an email address or be linked to a Facebook page
  • you cannot use outside scheduling tools to schedule your posts in advance

Business: (features are focused on businesses looking to connect with customers and sell their own products)
  • you can see certain insights (data) for all of your content
  • you must provide an email address or a physical address for your business for people to contact you
  • you can see insights about your audience (location, age, gender - if they have chosen to disclose on their account, time of day they are on Instagram, etc)
  • you can use approved scheduling tools to schedule your posts in advance
  • you have to be linked to a Facebook page
  • your account has to be public

Creator: (features are focused on brands/influencers/content creators looking to connect with businesses and promote other people's products)
  • you can see different insights for all of your content, including more specific details about the number of follows/unfollows you receive
  • you do not have to provide an address to be contacted
  • you do not have to be linked to a Facebook page
  • your DMs are more filtered and you can sort your DM requests into categories
  • the screen for creating stories has the same features, but organized in a different way
  • insights are organized in a Creator Studio on a desktop website, not just on the app
  • you cannot use outside scheduling tools to schedule your posts in advance
  • your account has to be public

Ultimately, you have to decide which features are most necessary for your account. You can change your account type at any time, so if your needs change, you can switch to the account that better meets to tends.

Need help picking the right account type? Send me a message on Instagram @basicgirlteaches and tell me about your account and I'd love to help you out!
Here's the deal: you don't have to be like everyone else on the internet. You don't have to share things just because everyone else is sharing them. There is room for you and your ideas on Instagram. Happy posting!
JOIN THE TEACHER INSTAGRAM CLUB
check out my courses about instagram
connect with me on Instagram
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<![CDATA[Why I Am Not Sharing Classroom Photos This YEar]]>Mon, 05 Aug 2019 02:37:09 GMThttp://basicgirlteaches.com/blog/classroom-photosI am not going to be sharing any photos from my classroom on Instagram this year. In the past, I have occasionally shared a #feetupfriday post, or maybe a shot of my anchor charts or my messy desk, but this year I'm doing things differently. Over the last year or so, I have felt less and less comfortable posting images of my classroom on the internet and slowly I have backed off from sharing classroom photos. There are a few reasons why I made this decision.
1. FERPA
FERPA (The Family Education Rights and Privacy Act) is a law the relates to students' privacy and the protection of their personal information. The more I've learned about FERPA, the more I have begun to recognize my responsibility to protect the privacy of my students. I have always been careful about this, but lately I have been even more careful. I never want my social media usage to infringe on my students's privacy. My friend Jillian from Teaching with Jillian Starr has created a blog post and a podcast episode that are great resources about FERPA and social media use that I would recommend to anyone looking to reflect on their own practices.

Some decisions I have made include:
  • not posting images that includes students hands, clothes, feet, etc.
  • avoiding images that include samples of student work or student handwriting
  • not referencing the first or last names of any student
  • refraining from posting images that include any students or their likeness

Since my classroom is full of students, student names, and their handwriting, I have found myself stepping back from sharing classroom photos. No longer sharing photos from my classroom will make it even easier to be certain that I am abiding by the specifications of FERPA.

2. Boundaries
I have always been an advocate for the importance of boundaries. In this instance, I'm talking about the boundaries I create between my teaching and my social media platform. I never want to give the impression that I use my classroom as a means to promote my business or my Instagram account.

Here are a few boundaries I have selected for this purpose:
  • I never take photos or create content or stories during contract hours
  • I create products on my personal computer at home
  • I plan, design, and create products and content for my business separate from creating them for my classroom and my students
My decision to stop sharing pictures from my classroom will make this boundary even clearer.

3. Teaching Matters
I've noticed the increasing competitive atmosphere between teachers on the internet, especially on Instagram. I don't want to contribute to this environment. Instagram is full of perfectly curated and edited photos of well-styled and well-funded classrooms full of matching baskets, perfect posters, and trendy decor. But, the average classroom doesn't really look like that.

My value as a teacher isn't connected to what my classroom looks like. Neither is yours. There are aspects of teaching that are much more important than how your classroom is decorated.

My teaching can stand alone. Yours can, too. We don't need perfect pictures or a perfect classroom to prove that our voices are valuable and our opinions are valid.


Here's the deal: you don't have to be like everyone else on the internet. You don't have to share things just because everyone else is sharing them. Be intentional, ethical, and equitable in your posting.
Join the Teacher Instagram Club
Enroll in the Teacher Instagram Guide
Shop the Teacher Instagram School
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<![CDATA[You Have An Influence]]>Sat, 20 Jul 2019 16:37:43 GMThttp://basicgirlteaches.com/blog/you-have-an-influenceIt's easy to feel lost in the sea of teacher Instagram accounts. Often you might feel like your reach is so small that what you're posting and saying isn't reaching anyone's ears. Here's the deal, though. No matter how big or small your audience is, you're impacting the people who see your content. If you're using Instagram, you have an influence.
It doesn't matter if your audience has 10 people or 10,000 people - you have an impact on whomever it is who comes across your posts and stories. Sometimes we spend so much time worrying about the size of our influence that we don't think about what type of influence we have.

Social media is different from real life in one main way: on our social media platforms we are able to carefully curate the messages we communicate. We can rehearse our stories, edit our photos, revise our captions, and delete our posts whenever we want. This means that we have a lot of control over how we use social media to influence the world.

Pay attention to what kind of impact your messages have. Is this the kind of difference you want to make in the world? I love this quote by Jane Goodall. She said, "What you do makes a difference. You have to decide what kind of difference you want to make."

What you're doing on Instagram makes a difference. You get to decide what kind of difference you want to make. This means you don't have to have opinions on the same topics as everyone else. You don't have to share the same kinds of photos or the same quotes as other people. You get to choose what message you share with the world.

The flip side of this is: if you're using Instagram, you're being influenced by the content that you read/watch/see. If we're not intentional about who we follow, our social media feeds can quickly become an echo chamber where we only see content that reinforces the beliefs we already have. Look to follow people who have a variety of backgrounds, opinions, and perspectives, who have different sized followings, who do or do not sell stuff, etc. Keeping a blend of points of view running through your feed can help you see the world differently.

Instagram can be a powerful tool to connect with people. How are you influencing your audience through your Instagram account?
Want to learn more about using Instagram as an effective tool for your teacherprenuer business or brand? Click on one of the links below for more information.
Join the Teacher Instagram Club
Enroll in the Teacher Instagram Guide
Shop the Teacher Instagram School
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<![CDATA[The Teacher Instagram Club]]>Tue, 09 Jul 2019 15:30:00 GMThttp://basicgirlteaches.com/blog/the-teacher-instagram-clubHave you seen a trend lately of teacherprenuers using Instagram to grow their audience? Maybe you've heard of some big names in the teacher-instagram land and you've got heart eyes wondering how they were able to find so much success. You may have even started your own teacher instagram, but you're feeling a little lost and you're wondering if you'll ever have more than 20 people like your photos. Maybe you're dreaming of the day when teachers will talk about your account or share your resources during lunch.

When I first started my teacher instagram, I felt a lot of these feelings. It seemed like there was some big secret to success that no one was willing to share. I felt alone and desperate and I wanted to give up, but I'm so glad that I didn't.
Can I tell you a little secret? Starting my teacher instagram account was so frustrating! I could see other accounts growing quickly and finding customers, but I was just hearing crickets. Even more frustrating was the fact that there was practically zero information about there about how to use Instagram as a successful tool for your teacherprenuer business.

So I spent several years learning everything I could about Instagram, social media, branding, etc. Then I put my knowledge into action and everything changed. I started connecting with people like YOU! I built relationships with other incredible teachers who believed in what I believed in. 

William Arthur Ward said, "Do more than belong: participate. Do more than care: help. Do more than believe: practice. Do more than be fair: be kind. Do more than forgive: forget. Do more than dream: work.

I think this statement is quite applicable to using your teacher Instagram as a tool for your business. Finding success won't come from dreaming and believing - it will come from working and practicing. Making a difference doesn't come from caring and belonging - it comes from helping and participating. Don't sit around and wait! Go out and make your own dreams for your business come true!

I definitely still have more to learn about a lot of things, including business and Instagram, but I want to share the tips and tricks I've learned so far with all the new teacher instagrammers who are trying to navigate that platform and transform their accounts into powerful tools. When I started out on Instagram, I felt kind of alone. I wanted to find a community of teachers who used Instagram and who wanted to work together.

I couldn't find a community like what I was looking for, so I created my own community: The Teacher Instagram Club. This community is 100% free and it always will be. If you want to join the club, or explore some of the other courses, guides, and tools I have for teacher instagrammers, click on one of the links below.

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