Hey y'all! I'm back again with more thoughts about growing your Teacher Instagram. If you're just starting out and wondering where to begin, you can read my suggestions about How to Start Your Teacher Instagram. You can find all the rest of my posts on this topic here.
Whatever your purpose in creating your account, and whatever your focus or vision is, you most likely have a desire to grow your following on instagram so that you can have more of an influence. Wondering what to do to grow your instagram? Here are some suggestions.
You need a vision and a purpose. Why did you create your account? Your first thought may be that you wanted to generate a following. Which is fine. But....simply focusing on finding followers might attract a large following, but won't ignite a long-term movement. Defining your vision is what will transform your account from just another account to a memorable brand.
I started my teacher instagram account because I had a message I wanted to share with people. I wanted to connect with and support other teachers like me, teachers looking for:
You have things that other people need to hear! Find what you're passionate about, and share that passion. Give people a reason to come to your account. Use your profile bio section, the captions in your posts, and the things you say in your story to be upfront about exactly what your purpose is. Don't leave your followers wondering what exactly it is that makes you different from the literally tens of thousands of other accounts they could be following. Click here to download a free planning sheet to help you narrow down your specific vision.
Once you have a clear vision, set specific and measurable goals for your account. Here are examples of goals I have set in the past:
Be consistent! If you've been reading my blog for a while, you may feel like I'm turning into a broken record on this topic, but that's because its ESSENTIAL. If you don't do anything else, the number one thing to do to grow your Teacher Instagram is to be consistent. Be consistent in your message, but most importantly be consistent in your presence. Show up and show up often, in your own page but also in conversations on other people's posts.
When I was building and growing my own brand (and I'm still doing it), it was (and is) easy for me to get discouraged when I saw the success of others. This is silly. There is room for everyone in this community. Your message and voice have a place. Do what you love, even if there are other people already doing it. You can read other things I've written about developing your teacher instagram here. Happy Teaching, and Happy Creating!